Experience branding Essay Example | Topics and Well Written Essays - 2500 words

Experience branding - Essay Example In this section, Bondi Junction will be described. Moreover, the demographical information regarding the community will likewise be described. Such information is valuable to the development of the brand since the people in the community are the primary consumers who have the easiest access to the store. Bondi Junction is one of the suburban areas located in the eastern section of Sydney. The said locality is found 6 km east of Sydney's central business district. The governing body in Bondi Junction is the Waverley Council. The area covered by Bondi Junction is quite small at 0.8 sq. km. However, it has outgrown its size and has greatly developed. Bondi Junction is easily accessible by public transport as there are several means of mass transportation that travels to and fro the said area. The Eastern Suburbs railway, part of the CityRail system, passes thru and stops at the Bondi Junction station. Above the said station is a bus terminal wherein buses that travel to various locations are found. ("Bondi Junction", 2006) Due to continuous and fast-paced developments, Bondi Junction has emerged as the fifth largest business district in Sydney. Moreover, Bondi Junction is home to several strip-mall types of developments. Also, several shopping centres are located in the area. However, the most prominent of these shopping centres is the Westfield Bondi Junction which is considered as one of the largest shopping malls in Sydney. ("Bondi Junction", 2006) The said shopping complex is the proposed location for the jewellery store under conceptualization and development. The People The population in Bondi Junction as of 2001 is 6,299. The population at the said time was growing at a rate of 2.2%. There are more women than men that reside in Bondi Junction. According to The Public Practice Pty Ltd (2001), women in Bondi Junction outnumber men by a ratio of 104 to 100. More significantly, majority of Bondi Junction residents are in their prime working age with 52% of the population falling in the 25-54 age range. The second biggest demographic group is 55-74 age group, which makes up 14% of the population. The people in Bondi Junction are very family oriented with majority of the population living in families. Most people reside in 4 or more storey buildings. Others lived in townhouses, walk-up flats/units, or separate houses. Moreover, most of these houses are private rentals. (The Public Practice Pty Ltd, 2001) The working population in Bondi Junction earned an average of $780 a week. However, the average weekly wage for men was greater than that of women. The men and women in the prime working age (25-54) had the highest weekly average at $1,090 and $890 respectively. (The Public Practice Pty Ltd, 2001) The Sydney Retail Market According to Foster (2005), "Australians have a high living standard and make beautiful houses, clothes, cars, yachts, food, wine and women." Sydney is one area which demonstrates such traits. Being one of the foremost locations in the whole country, Sydney will, by far, best symbolize the culture and lifestyle of Australians. Foster stated that Australians have a unique way of life. He said, "This lifestyle is shaped by its geographical remoteness and the ways by which it became a European outpost in the 18th and 19th centuries." (Foster, 2005) Basically, the culture in Sydney is an integration of the various cultures and peoples that have chosen Sydney and Australia as their home. There is much cultural diversity in

Public Policy Analysis Essay Example | Topics and Well Written Essays - 2500 words - 1

Public Policy Analysis - Essay Example It imposes penalties for violation of security laws at higher rates than were applicable earlier. It also increases resources for the Securities and Exchange Commission. The Act is applicable to all the companies whether American or foreign if they are required to file annual and periodical reports with the SEC. This public policy analysis is to have a better appreciation of regulatory relationship between government and corporation (Zameeruddin, 2003). (Lovik, Merkel, & Bowser, 2006) The enactment of the legislation is timely in order to protect the interests of the investor from corporate fraud and to require corporate executives to enhance corporate ethical standards. These are with a view to make the US securities market robust enough to be a safe place for investors to invest and do business. It is argued that SOX is an essential policy tool to realize these objectives. The Act comes into force to address the market failure as a result of scandals such as Enron and others. The Enron scandal alone justifies the legislation to address the market failure characterized by the following consequences. Bankruptcy: 20,000 employees were rendered jobless and deprived of health insurance. Average severance pay was $ 4,500 and top management executives were paid bonuses exceeding $ 55 million. Employees’ retirement funds of $ 1.2 billion were lost. Retirees did not get their $ 2 billion retirement funds. Company’s top executives en-cashed their stocks wor th $ 116 million. Criminal Charges: There were 15 guilty pleas, 6 convictions, 1 acquittal and 11 cases not decided. Three California based stock traders entered their guilty plea for wire fraud. 4 Meryll Lynch executives confessed to fraud in the Nigerian Barge case. Enron’s stock hit a high of $ 90 in 2000 and fell to $ 1 in 2001. 29,000 employees of auditing firm of Arthur Anderson lost their jobs. And Enron’s shareholders sued the company and their banks for $ 20 billion (Jesso, 2009). SOX

Ozone layer depletion Essay Example for Free

Ozone layer depletion Essay The increased cancer levels caused by exposure to this ultraviolet light could be enormous. Recent studies estimates that 60 million Americans born by the year 2075 will get skin cancer because of ozone depletion. About one million of these people will die. In addition to cancer, some research shows that a decreased ozone layer will increase rates of malaria and other infectious diseases. According to recent studies 17 million more cases of cataracts can also be expected. . The environment will also be negatively affected by ozone depletion. The life cycles of plants will change, disrupting the food chain. Effects on animals will also be severe, and are very difficult to foresee. Oceans will be hit hard as well. The most basic organisms such as plankton may not be able to survive. If that happened, it would mean that all of the other animals that are above plankton in the food chain would also die out. Other ecosystems such as forests and deserts will also be harmed. The planets climate could also be affected by depletion of the ozone layer. Wind patterns could change, resulting in climatic changes throughout the world. Global warming is the continuing rise in the average temperature of Earths atmosphere and oceans. Global warming is caused by increased concentrations of green house gases in the atmosphere, resulting from human activities such as deforestation and burning of fossil fuels. Some of the effects of global warming and climate change on the environment include the folloing

Apple Inc Culture Has Both Advantages And Disadvantages Business Essay

Apple Inc Culture Has Both Advantages And Disadvantages Business Essay Introduction Apple Inc, a multinational company delivers high standard computer products, communication products, and entertainment product such as Mac Computers, Iphones, Ipads and Ipods. The American company was developed and formed in Cupertino, California in the year 1976. The company was incorporated in 1977 as Apple Computer, Inc. The company started as computer manufacturer, and over the years the company grew rapidly was soon more than a computer manufacturer. The high standard operating system Mac OS made them unique among the competitors from the same industry. At the moment Apple, Inc is one among the top rated in the fortune companies and is well established as a PC, Mobile phone, and software developers and distributors worldwide. The company was formed in the year of 1976 the incorporation took place in the year of 1977; also the first computer was introduced in the year of 1977. The founders of Apple Inc (founded as Apple Computer Inc) are Steven Paul Jobs, Stephen Gary Wozniak, and Ronald Gerald Wayne. But Wayne has left Apple before the incorporation, the real twist in its growth and development was with the entry of Mike Markkula who was the former marketing manager at Intel Corporation. Markkula offered a financial support for Apple Computer Inc. He had invested $ 250, 000 and some expertise for expanding Apples business. At first, they manufactured a computer without key boards and monitors, the computers even sold without a case. The first computer is named as Apple I. Following Apple I the company had launched Apple II which covers all the drawbacks of Apple I. Apple II had added advantages over its predecessor, including a colour display and a cassette storage drive. The introduction of Apple II was a great success and it enhanced $ 1 million annual sales. By the year 1979 Apple launched Apple II+ computers which came out with better memory and features that Apple II. During the 1980s Apple introduced their Apple III computers. The launch was a big failure. The analysts stated that the PC had launched without sufficient tests, as a result many of the units turned out to be defective. Following that Apple continued to remain innovative in product development. One of their greatest innovations was their Ipods which is able to store and play music files with the help of their own Itune software. The unique design and ultra portability made the product favorite for all kinds of customers. Following that they have introduced their first mobile phone, which was there entry in to the booming mobile phones industry. The mobile phone is top rated for their unique features, and enormous designs. It was great success in the smart phones category. With all their high standard products and innovations the company had remained top rated even in the recession. According to the second quarter report Apple Inc, the 2010 second quarter revenues raised up to $ 13.5 billion, the second quarter revenue of 2009 reported as $ 9.08 billion. Also the profit margin raised from $ 39.9 % to $ 41. 7 %, Mac PCs shows 33 % unit growth and Ipones shows 131 % unit growth compared to the previous quarter. Whereas, Ipods shows 1 % decline in unit growth, the major portion of the revenue is contributed by Iphones. Organisational behaviour According to Mullins, (2005), Organizational behavior as the study and understanding of individual and group behavior, and patterns of structure in order to help improve organizational performance and effectiveness, (Mullins, 2005, p.26) Organizational culture is complex and multi-faceted. Culture is intangible and varies from organization to organization. Many authors came up with relevant theories regarding these subjects. It can be defined in simple terms as the way things are done in an organization. Mullins, 2005 stated that according to Handy there are 4 main ways that organizational culture can be classified, they are as follows: Power Culture Role Culture Task Culture Person Culture Power Culture Organization in this category tend to have minimal rules and regulations, also it is largely dependant on a central character. The decisions are made by this central character or a central group. The focus group of Apple Inc have proved to be best at what they are doing so far. Though this type of culture is adopted by small enterprises, Apple Inc have adopted this due to the fact that they emphasise on delivering quality over anything else. Role Culture The organization in this category, tend to have a bureaucratic way of organizational culture. It very much sticks to the rules and regulations of the company. In this culture, organizations tend to work as the strong pillars, where individual values have less importance, whereas the positions play important roles. In Apple Inc, there involved a level of secracy as individual opinions were not acepted at all points and there were flaws in communication as well. While looked upon from a human resource view, this proved to have affected the product development at various stages. Where as, when looked upon from a product development prospective, this proved to be a more challenging and more demanding quality of significant importance. In most cases the pillars are controlled by the role, also roles and job descriptions are more important than individual performance. Task Culture In this culture, organizations are more concerned about the objective and tasks. It does not pay much importance to HR rules and regulations as this culture is more tasks oriented. Expertise and individual performance are more valued than the positions and roles. The communication tends to be both ways and the employees are free to express their ideas and suggestions at Apple Inc. Also decision making is not relied on information from a single source and the employees take part in expressing their opinion or the managers gathered ideas from the co-workers. But reports at Apple Inc show that this culture can be difficult to achieve economies of scales. In todays fast moving digital world, many companies including Apple Inc adopted this style of operation. In olden days this has been seen in the aeronautic engineering, but now-a-days some of the multinational IT companies are adopting this style, because they are keen about their organisational goals and tasks. Person Culture Individuals are the key factors for this concepts, this culture is normally seen in animal protection organizations. According to Mullins, (2005) Geert Hofstede also identified four dimensions to organizational culture and work place differences. They are as follows: Power Distance Uncertainty Avoidance Individualism Masculinity Power Distance In this culture there is high level of disparity. According to Hofstede this culture is totally dependent on the management; in this concept subordinates should obey the superiors. Communication tends to flow from top to down. It is seen in military operations, at the moment organisations are trying to reduce power distance and putting their maximum efforts to bring equality in organizations. Apple had this within the management and this was a factor that affected the overall performance to a certain extend. Uncertainty Avoidance As Hofstede linked the national culture and organizational culture, uncertainty avoidance refers to the unexpected situations or unusual situations that a society or the employees of an organization feels that they are going to face. Apple Inc had this problem as there was a level of secrecy maintained among the employees. They themselves were not aware of what was happening around them. Individualism Individualism refers to the individuals being capable of looking after themselves. At Apple Inc, the context of organizational behavior is applicable to some parts of the organization that the employees are self driven. They are highly committed to what they do pertaining to work and were not able to take care of themselves. Masculinity It refers to the gender difference in organizational behavior, in some society the womens value is not differed from mens but in some society it differs women has less value that the men. Automatically it affect the organizational behavior, if an organization provide the same positions for men and women, it may bring internal conflict in that particular organization. Leadership Leadership is not about the leader, it is about how he builds the confidence of everyone else. Leaders are responsible for both the big structures that sever as the cornerstone of confidence, and the human touches that shape a positive emotional climate to inspire and motivate people. Leaders delivering confidence by espousing high standards in their messages, exemplifying these standards in the conduct they model and establishing formal mechanism to provide a structure for acting on those standards. (Mullins J. L, 2007, p.362) A diagrammatic representation of leadership Subordinates-centered Leadership Boss-Centered Leadership Use Authority by Manager Area of freedom for subordinates Manager makes decisions and announce it Managers permits subordinates to function within defined limits Managers presents problems, gets suggestions and make decisions Manager presents ideas and invites questions Managers presents tentative decisions to change subject Manager sells decision Managers define limits, and asks group to make decision (Mullins J. L, 2007, p.362) What is good at Apple, Inc? Innovative and task driven culture Apple Inc is totally focused on innovation, in another word they always tries make superior and unique products to gain competitive advantages. For this purpose they are very keen to choose the best work force available. Hard work and commitment is the main quality that the company seek from it employees. There is a common saying that there is always more work to do than the employees. A relaxed and informal atmosphere is created in the working campus, many researches proved that the employees at Apple Inc is relaxed and at the same time highly committed to tasks given by the company. The company is always taking keen interest to entertain their employees after the working hours. As discussed, the company is recognized as innovator therefore it always prefers workaholic people. In one way the company is adopting Handys task oriented organizational culture, in this culture Handy described that organizations are less formal and highly task oriented. It is agreed that Apple Inc is adopting an innovative and task driven culture, but at the same time they have very strong work ethics and very strict deadlines. The best example for this there working hour, an employee is working 60 to 70 hours per week. The employees believe that apple is not just for making money. The innovations helped the company gain market reputation, at the same time it helps the employee to learn more things every day. That is one of the main things that employees are seeking for, especially in software and computer related fields. The technology is changing day by day, and Apple Inc is always trying to innovate something which can surprise the world. It helps the employees even after they left the organization, the world knows that the employees coming out from Apple will be highly committed, task driven and hard working, also they can contribute expertise in to other business in which they are selected for. Individualism According to Hofstede, in this culture employees are capable or expected look after themselves. Apple Inc is allowing their employees to work themselves. The employees must run their own shows. Because of that the company is always seeking for the best talents, also the guidance are given occasionally, as a result the employees are becoming self confident and self motivated, and they clearly focused and showing high commitment to the tasks. Also they always ready to take more responsibilities. There is common belief in the employees mind that Apple Inc is always seeing for accomplishment rather than the relationship building. Individual has the opportunities to prove their ability and get the reward. The opportunity to grow is wide open in Apple Inc. As it is highly focused on the innovation and their keen interest to launch something new and inspiring allow the employees make the days creating and challenging. It is widely accepted by the employees at Apple Inc is that every day tha t they can learn and they can experience something new. Therefore the individual opportunities to grow and learn is more compared to any other multinational firms, also the employees are capable to their own tasks without any guidance. Diversity and Cross functionality Apple Inc is a multinational which is always looking for the best talents and committed work force, therefore from all the parts of world talented people are appointed. Employees are most often used to work with multinational workforce. It is also allowing the employees to learn different culture and working styles. According many studies conducted, it has been realized that employees are often find cross functional activities to perform the accomplishment of the companys objectives or organizational goals. Apple Inc. took all the necessary steps to promote diversity among its work force and also there always make sure a non homogeneous workforce. Furthermore they have set up partnerships with various of organizations. Apple Inc has a partnership with National Black MBAs, National society of Hispanics MBAs and the society of Women Engineers. These Kind of organization promote diversity and allow the employees mix with diverse work force. Apple Inc believes that the diversity in work force is one of the important tasks to execute a successful corporate culture Managers are asked to do different tasks other than their working area. Many of the multinational firms are adopted cross functional activities in order make their employees multitask oriented and to broaden up their abilities. Many mangers in Apple Inc, stated that they have often asked to cross functional activities which are out of their working area. For instance according to case study, an input manager commented that he is involved in many of the cross functional activities, one day he may asked to involve in industrial design, another day he may asked to involve in the product design and software engineering. These kind of cross functionality will make the employees to work and enhance knowledge in different fields, also they may not be stick in position they will always be creative and active. At the same time the organization will allocate a smooth operation in regards human resource management, it may not stuck if one or more employees are off or on holidays, someone can ea sily cover up the situations. Bonus and Benefits The benefits in Apple Inc are differs from locations to locations and it is also depends on the employment status. The company has taken number of steps to make the employees feel good about the benefits offered by the company. The companies benefit programs starts with the insurance coverage schemes, also they initiated Flexible spending accounts, employees stock purchase program, 401 saving and investment plan, product discounts for the staffs, on site fitness programs also they offered the opportunities to work in big projects where extra bonu is offered. As discussed the bonus and benefits somewhat depends on the performance, in the year 1995 Apple Inc has designed and implemented a program called Apple Fellow Program. The main aim of the program is to identify the best performer and from which employee the company has received extra ordinary contribution. The Fellow program winners used to be the leader and they can guide other for companys progress activities. In return the company offered the Flexi benefit program to its staffs. Also the studies and researches shows that Apple Inc had given free Iphones to its staffs after the unique mobile phone has launched in the industry. Opportunities and Job Securities Career opportunities are very wide in Apple Inc, as it recognized as an innovator the employee are having wide range of opportunities to prove their caliber and can build their career on a performance wise. Also Apple Inc conducting many internship programs which allow the employees to gain the thorough knowledge in different fields. The employees working with Apple Inc is coming out with a great confidence. According to Maslows pyramid after basic need of human it very essential that employees feel job security. In case of Apple Inc it is not only a job security, in Apple Incs words the company is not providing employment security but it is providing employability security. The people coming out from Apple Inc is highly demanded, employers are happy offer opportunities for this candidates. Employers worldwide are well aware that these candidates have a wide range experience and they can cope up with any organizational culture. They expect a strong contribution from these candidates. Unique Corporate Culture The organizational culture at Apple is highly focused on the jobs and innovation, may CEQs came and made some changes in the culture, but over the time the ultimate corporate culture is totally focused on innovation and the jobs done. They are enjoying an informal culture at the same time they have employed very strong deadlines and making the employees to have clear focus on the objectives. The founder Jobs did contributed the best of to make this Unique culture possible for this company. Many of other multinational firms are adopting this kind of organizational culture. The difference between these companies and Apple Inc is that the other companies will be more flexible and they might lose the focus and they wont be strict on the deadline like Apple Inc. On the other hand Apple Inc is maintaining the informal culture and task oriented culture but at the same time they are very much focused on the objectives and tasks and they have very strong deadline with no compromise. The corporate culture of Apple Inc, is making the employees or it is encouraging the employees to make something Insanely Great and the CEO Jobs said to be the founder of this culture. As discussed earlier many CEOs came and altered the organizational corporate culture, but at the end of the day Jobs came and restructured the culture, after he has come back he realized that the company is lacking their original culture which was at time he was the CEO. Experts opinioned and stated the result of this change is Imac. What is bad at Apples, Inc Lack of transparency of information Apple Inc is recognized as an innovator and the products they are offering to the market is unique and high standard. There is secret behavior has maintained from the beginning of the business. In a way it is acceptable that company is mainly focused on Innovations therefore a secrecy in information is necessary, but may reports shows that the secrecy somehow making trouble for smooth operation of the company. Their tight control over the information caused many troubles; even it had led an employee to commit suicide in China. Though they have not affected by the recession, considering future growth of the company transparency of information is necessary. Transparency of information helps the investors as well as the stake holders. Many of the multinational companies showing keen interest in making the information available to the public, but at Apple Inc secrecy is there part of the corporate culture. Reports show that the many of the product launches are surprising the staffs, because it is kept secret, only the product developer and the senior management are aware of the product. But thinking globally many great ideas and suggestions can come out from the internal staffs, especially from the marketing team, because they are the have the clear picture of market needs and wants. Even the managers used to make wrong information product even during the meetings. Dysfunctional culture There are assumptions many times that Apple Incs corporate culture moved to dysfunctional. There are cases reported that many talented people they left the company because they could not adjust and adopt the unique culture of the company. According to the case study vice president is enjoying a greater power in the company. Analysts pointed out that the company has less feeling towards relationship with the employees but they strictly focused on the jobs. An incident reported that vice president hired people and assigned a pay scale twice than the senior employees working the firm. Unfair Promotions and compensations There are many cases that reports unfairness in promotion and analysts say that the employees are treated unfairly. This is mainly because of their unique corporate culture, as discussed earlier personal values have less important in Apple Inc they prefer jobs and innovations but at the same time they are creating a relaxed atmosphere for their employees. Also report says that only top executives are compensated and appreciated for jobs done. The employees claiming that even if they come out with new product, they dont get enough appreciation. Also the promotions are given depends on the interest of the managers. There are comments from employees that they are not given enough opportunities grow their career. Long Working Hours Apple Inc is always preferred hard working people in another word they prefer workaholic people who does not care about the working hours. An average working hours per week in Apple Inc is 60 to 70, which is more than the normal companies working hours. As we can see this will affect employees family life. The job is also bit stressed and the employees must be creative and enthusiastic all the time. For instance if an employee is working in the product development department for 60 to 70 hours per week continuously they might get over stressed, the particular department needs full concentration all the time he or she is working. There case that former employee sued Apple Inc for violating the labor law California, he complained that he used to work 7 days every six weeks. The company is also aware of that, there are cases after working these kinds of long hours the employees were in therapy. Highly Depending on Leadership Apple Inc is highly depending on the leadership, The CEO Jobs has very much influence on the corporate structure of Apple Inc. Analysts sees that without Job Apple will nothing other than a normal software company. Also analysts stated that the company will be struggling without Jobs. Looking into the theoretical side one can see that Job the CEO of playing both democratic and autocratic styles of leadership. In a way he is making an informal atmosphere and creative opportunities for his employees at the same time the company is very strict on the tasks and deadlines like a military camp. The information are very secret and the will not tolerate any leakage of the company information. The always kept a secret behavior. Conclusion Many of the issues have been discussed, it has been realized that Apple Inc as multinational company has a unique at the same very challenging corporate culture. Many supporters have wrote and many companies are trying to adopt this culture, also many studies shows some of the major draw backs of Apple Incs corporate culture. The study realized that the culture has both advantages and disadvantages, the capacity of innovating unique and high standard products the company attract more talented people in to their business, the younger generation will love to work with as they can learn something every day also they can expose themselves. On the other hand there are some major draw backs, they have no transparency of information also they have long working hours compared to another companies. With some changes the corporate culture of Apple Inc can be the best in the world. Recommendations There are major issues that the company can change, they are as follows: The information can be more transparent, the investor and stake holder are always seeking transparent information. Also it can help to improve product quality and can get tremendous ideas and suggestions from the co workers. Transparency of information will help the company to know better the needs and wants of the market. The long working hours can be changed, maximum of 40 hours working hours will help the employee to relax, a relaxed mind can produce greater idea than a stressed and week mind. Having multiple senior executives will allow the company to continue their activities, eve if one senior executive left the organisation. All the employee should be treated same, equality is another great fact for the success of an organization, more talented people will be attracted to organisation. Job appreciation will encourage the employees to work more committed and task oriented.

Twilight Bella Swan and Edward Cullen :: twlight, love,

Is love at first sight possible? Is love and discontent possible at first sight? How can two people that have such discontent for each other fall in love? In the book and film Twilight Bella Swan and Edward Cullen both certainly did. They were drawn to each by curiosity and beauty. Curiosity drew them together, but they did not like each other very much in the beginning. They both ended up having a deep longing to be with one another and could not imagine being apart. In the book and movie Twilight, Bella was a girl who moved from hot sunny Arizona to basically a dark and rainy place called Forks Washington. She moved there because her mother and her mother’s new husband went on the road for a while. She didn’t like forks, in fact she hated it. But she moved there none the less allowing her mother to have time alone with her new husband. She moved with her father to Forks whose name was Charlie. She hadn’t gone to Forks for a visit since she was 14. The first time she saw Edward Cullen was in the cafeteria at school. He had reddish brown hair. He was beautiful and perfect. He had two â€Å"foster† sisters and two â€Å"foster† brothers as well who were perfect She couldn’t help to look at him more than once but did not want to appear that she was starring. He looked at her with somewhat of a smile on his face and then with a look of curiosity. The second time she saw Edward was quite different. It was biology class when Bella saw Edward next. She was seated next to him by the teacher. Edward looked at her with hostility and anger. He continued to stare at her the entire length of the class. His eyes were black. He appeared as though something smelled bad so Bella discreetly sniffed herself thinking perhaps she smelled badly. Feeling uncomfortable, she hid behind her hair trying not to look at him for the remainder of the class. Before class was over she looked at him one last time. His eyes were full of revulsion as if he literally wanted to kill her.

DISCUSS HOW FAR JOHN PROCTOR, ELIZABETH PROCTOR AND REVEREND HALE CAN :: English Literature

DISCUSS HOW FAR JOHN PROCTOR, ELIZABETH PROCTOR AND REVEREND HALE CAN BE SAID TO REMAIN TRUE TO HIS OR HER BELIEFS The Crucible is a container that resists hear or the hollow at the bottom of an ore furnace. However its connotations include melting pot, in the symbolic sense, and the bearing of a cross. Elizabeth, John Proctor's wife; a cold, childless woman who is an upright character who cannot forgive her husband's adultery until just before he died: she is accused of being a witch. Reverend Hale, a self-proclaimed expert on witchcraft; at the play's end tries to save the accused. John Proctor, a good man with human failures and a hidden secret, a affair with Abigail, he is often the voice of reason in the play; accused of witchcraft. "I do not judge you. The magistrate that sits in your heart judges you." This is where Elizabeth suspects that John has committed adultery, but knows how good of man he is and tries to look over it. "Adultery, John." This is where John tells her and she makes it sound like it is news to her even though she has known for a while. She is trying to have John have a "good" name and not be a name that everyone discards. "No, sir." Here she is protecting his name but she doesn't know that John has just come out and said that he committed lechery. She thought that she was saving him but she was actually making it worse for him. "I mean to crush him utterly if he has shown his face." Here he is talking about if he ever encountered the Devil that he would literally kick his ass. This shows how he is a hipper rite against being a Puritan. Even though he is a religious man he still has the human character of having an evil side to himself. "But I will cut off my hand before I ever reach for you again." John is talking to Abigail and how he is finished with seeing her and that he doesn't want any part of her. John goes through from being amoral to immoral and then to moral, then back to amoral at the end. "It's winter in here yet." Elizabeth and John were talking about how he was working all day seeding even though he was at Salem to see what the fuss was all about. Here he shows his character toward Elizabeth by lying to her and she can't trust him. "Let Rebecca go like a saint, for me it is a fraud." This shows how he changes and starts to take

Lenny’s Monologue

Lennie’s Monologue: It’s them sycamores I remember. An’ the river, runnin’ deep and green, tinkling jus’ like the way Aunt Clara’s house keys used to when she was out on the porch about to unlock the front door. I’d hide my mouse in my pocket whene’er I heard them jinglin’ keys, because Aunt Clara ne’er liked ’em rodents hangin’ around her house. I was a smart boy, I really was. I see the clearing an’ I know I’ve found it, I’ve found the safe spot. George’ll come get me here before the water turns black and the sun goes down, he’s always been better at directions than me, plus he’s got an ol’ compass nicked from a farmer back in Weed.Maybe someday George’ll teach it to me. But not soon, he ain’t going to teach me no compass because he gonna be mad when he finds me. The bush is sticking into me like I’m wrapped up in barbed wire. If only I was in a softer bush, a bush made of hair maybe. Like her hair, the girl back at the ranch. She should grow it out and make a blanket for me, like Aunt Clara did with sheep wool. Except I know it ain’t gonna happen because hair don’t grow on people who don’t breathe. But I didn’t mean to do it! I jus’ wanted to touch it, I jus’ wanted to pet it like I pet my mice.I jus’ want to pet my mice†¦. The river still tinkles like ‘em keys, an’ I feel like I should hide my mouse, but I can’t this time. I can’t find me my mouse because she’s back at the ranch. She’s back there lying on the hay like one o’ those torn up beanie-dolls, the beans spillin’ outta her, prolly makin’ a mess o’ the barn. You weren’t so smart this time, Lenny, Aunt Clara couldn’t catch you but George’ll. George is cleverer than Aunt Clara, oh, George is cleverer than anyo ne. Soon he gonna come crashin’ inta here an’ he gonna give me hell over an’ over.He coulda’ had it so easy without me, he coulda’ gotten a nice lil’ place, maybe even a girl. I could go, I coulda gone any time. George, he don’t need me like I need him, why, he don’ need me at all. Here George comes, an’ he ain’t yellin’, why ain’t he yellin’? I like him yellin’ because that’s the only time he tells stories; not even at night when I ask him to, jus’ when he’s yellin’. I know George. I know he can make me feel as worthless as an empty can o’ tuna sometimes, but ever’ time he’ll tell me he needs me; he gonna tell me that I need him, and he needs me.An’ in the end, he does, he does need me because I’m the only one who gives a hoot in hell about ‘im. Thas’ right Lenny, you ain’t useless, George needs you. He says he’s not mad, he wants you to know that he ain’t ever been mad ‘bout you. He ain’t lettin’ you leave him because we gonna get a little place. He says we’ll have a cow, pigs and chickens, an’ he hadn’t forget about the alfalfa for my rabbits! Oh, I can see it now, I can see it right across the river! George promises that ever’body gonna be nice to me. There ain’t gonna be no more trouble, oh, George, can we go there now.I jus’ don’t want no more trouble. I jus’ want it to be me and him, him and me, George and Lenny, Lenny and George, the way it always is. An’ I’ll work harder than I ever worked before, I promise. Why, I’ll work all day and all night, an’ I’ll have the strength because we’ll have all the bread and milk we want. Nobody gonna kick us out because it gonna be OUR ranch. Guys like us got no fambly. They usually make a little stake an†™ then they blow it in. They ain’t got nobody in the worl’ that gives a hoot in hell about ‘em.But not us. Because I got you, George, an’ you got me. Messages from the book: 1. The Great Depression made life REALLY hard. 2. The American Dream is still what propels everyone forward, in the book it’s George and Lennie’s vision of their own ranch. 3. Racism is still prominent. 4. Sexism is also still prominent. 5. It is called Of Mice and Men because in the Great Depression there is nothing difference between mice and men, everything is all equally fragile, that everyone is in the same boat, making us feel for these characters.